Quick Summary: Do you know that white labelling gives you the luxury of rebranding an existing solution as your own? This blog will break down the digital innovation that is white-labelling and enumerate the benefits you derive from implementing the software in your downstream business. White labelling is the new oil.

In today’s world, businesses are looking for techniques and software to ensure they come out innovative before their competitors, launching quality and specific ideas that have turned into better innovations that meet the needs of customers, and this is the essence of white labelling software. 

White labelling helps you take an existing product and brand it as yours or embed its functionalities into your existing systems. Depending on your business needs, you can get different white labelling software for your advertising and marketing strategies. This can range from email marketing to CRM suite, content marketing, and SEO tools.

In this article, we will provide detailed information to help you understand the relevance of white labelling to the oil and gas industry and the importance of implementing white labelling software in your downstream business.

What is White Labelling Software?

White labelling software is created without any branding and provided as a service to businesses. It is the permission businesses get to input their brand identity – name, logo, colour, style, font and other features on the product. The software offers an un-branded system that you can customise to suit your brand and its services.

This is to enhance the experience of your brand’s business to your customers and the availability of your products and services, which is a channel for your business to grow beyond advertising and marketing. 

But why is white labelling important?

Aside from permission to brand the software with your brand identity, features and functionalities, here are other reasons businesses leverage white labelling software.

It saves money and time

Developing new software takes time and costs more. You will need teams for different purposes to achieve your desired result: the coding teams, the ones in charge of testing, and those managing these programs/software. Instead, you can buy white labelling software from a service provider to save resources and time.

It reduces risk and improves brand credibility

The risk of developing software from scratch is high. The ups and downs are just too numerous, and the tendency for things to go south all the time is equally high. With white labelling, however, the risk is low, and the software makes your brand a credible one known for offering smooth services.

It helps businesses to scale

With white labelling software, you can add features that will keep your customers engaged and refer people to your brand, making it visible and accessible to a broader audience. This helps you scale your business further.

It’s faster and more efficient

It is faster to get white labelling software than building a specific model all from the top. The software provider into the white labelling software for efficient service can brand whatever features, icons, or functionality you want.

Different Types of White Labelling Software

Any business can use white labelling software; the listed types are case studies. If you have an idea or innovation to create, we have expert software developers to assist you in making your dream a little. 

The different types of white labelling software are;

Mobile Application

Some start-up businesses launch their brands with white-labelling software. This has enabled them to gain visibility, structure, and a competitive edge. And remember, it saves resources, too. If you have a mobile application idea, you can have it structured with existing white labelling software, and then rebrand it to suit your market.

Social Media Management

White-label software helps businesses manage their social media tasks, like managing posts and engagements. With white labelling, you can own software that can manage your social media activities for your business; this is done for companies with so many activities to do online.

Email Marketing Software

Email marketing white labelling software enables you to brand the dashboard of the software your business uses for email marketing, adding the features of your brand and service like your agency or brand logo, URL, etc. This helps it look more professional and intriguing, placing your business to be recognised and respected.

E-Commerce Platform

Your business can sell its product online with white labelling software. Oil and gas businesses are not left out, as you can own an E-commerce platform with white labelling software to market and improve sales of your products.

Now, let’s explore how white labelling software can enhance the efficiency and productivity of downstream businesses.

Benefits of Implementing White-Labelling Software in Downstream Business

We have gained a deep knowledge of white labelling as the permission to have a product designed for your brand, instilling all the software’s functionalities, features and brand identity.

Here are the benefits of implementing white labelling software to your downstream business:

Quality Products

White labelling software is usually tested and trusted. Several businesses and brands have used it. It offers quality service by ensuring the product works well, with the software developers fixing the bugs and running several tests before branding it to suit your business and delivering the solution it’s meant to.  The developers constantly upgrade the product to ensure it fits the market and provides quality service.

Branding

If you want your name branded before your potential clients, white-labelling software developers can help you achieve this. The white labelling software provider’s name doesn’t appear anywhere in the software, so the software is all yours as far as your customers are concerned. Branding makes your software different from other brands in your industry and keeps you at the forefront of your potential customers.

Be the First to Market

Choosing white labelling software for your business gives you an edge over your competitors by putting your business first in the market. The benefits of being first include significant market shares and more sales growth. With your software, you will reach more prospects for your business, increasing your brand awareness. 

Expand Your Business

White labelling software allows you to offer more and engage with your clients and customers. Sure, this is one way to expand your business. Businesses need to reach a broader audience to become visible and stay relevant in the market, and white labelling software will give you this opportunity.

Reduce Cost

White labelling software is cost-effective because getting it means you have boycotted the developmental stage and testing periods, which would have cost you more money were you to build the software from scratch. With white labelling software, you can focus more on other things, making good use of your resources to attain your target audience’s specific needs. 

Security and Support

With white-labelling software, you will get a team of experts working to ensure your product is secured and updated annually while also protecting your product from cybercriminals. The security of your product is a vital factor to consider before patronising a software provider. 

Conclusion

White labelling is not an innovation to be thrown under the bus by any business. For the downstream industry, leveraging white labelling software and products can be the game changer for revolutionising business operations and increasing market share.

At RockEye, we offer custom-built ERP solutions for African businesses in the oil and gas industries, all integrated into one centralised system with a white labelling functionality that allows businesses to customise the system with their own branding and offer it to their customers as their own products.

With enterprise solutions ranging from intelligent logistics to advanced user management, asset maintenance, financial accounting software, inventory management, and others, we ensure your customers get the quality they want and keep returning to your brand for more products and services. And you don’t need to worry about cyber threats; RockEye ERP secures your business data. 

Visit our website https://www.rockeye.africa/ to get our ERP suite with an option to customise it with your brand and offer it as a product to your customers.